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 MICRO CHIPS

an ongoing debate with new problems

by Dan Reeves

Microchipping animals has been met with very mixed reviews over the years. 

The biggest problem with pet chips has been that pet owners are consistently under a false sense of security regarding the protection they provide for their pets.  "Collars and ID tags can become lost where microchips offer a permanent and additional means of identification. But we are concerned that pet owners could have a false sense of security." said Martha Armstrong, Humane Society of the United States senior vice president for Companion Animals and Equine Protection.

The reality is this:

3 If your pet is found and taken to a shelter
3 If the shelter scans for chips
3 If the shelter uses the frequency that your chip uses
3 If the chip has not failed
3 If the chip has not migrated
3 If the employee (often volunteers with the best intentions, but poorly trained) scans correctly
3 If the person has paid to register the chip and paid each time to update their information as it has changed over the years

...then the pet can get home.

That is a lot of "ifs".

If they are not such a great product then why have they been selling over the years?  Pet Microchips are made by large pharmaceutical companies with huge advertising budgets.  In addition, they offer large profits to companies that promote the chips (mainly veterinarians).

Now a new twist.  There is a new player in the market, one that greatly highlights one of the downfalls of the pet micrchip.  A Canadian company has launched its product in the US, currently selling the product through approximately 440 veterinary clinics housed in one of the nation's largest pet product retailers.  These chips can not be read by any of the existing scanners in the US.

This is just one more nail in the coffin of a questionable product.

See "Microchips, less than meets the eye"
and "American microchip companies fear competition"

APA's Pet ID Solution

Last updated 04/18/04